Company Profile: Innocent Drinks
Company Profile
Smoothie operator…
A UK based company founded in 1999 whose primary business is producing smoothies. It started in 1998 when the founders bought £500 worth of fruit, turned it into smoothies and sold them from a stall at a little music festival in London. Innocent now has a 69% share of the £184m UK smoothie market and the company sells two million smoothies per week!
Keeping it green…
Innocent takes responsibility for the impact of its business on society and the environment. Part of its quest is to become a truly sustainable business. Innocent’s strategy includes using 100% natural ingredients, recycled packaging and donating 10% of its profits each year to charity, primarily to the innocent foundation. This funds rural development projects in the countries where the fruit in our smoothies comes from. In 2007 Innocent reduced the carbon footprint of its 250ml smoothie by 16%.
Caring careers…
Innocent’s style is to work hard, and to make sure everyone gets to share in the upside. To give people the opportunity to develop themselves and each other, and to reward them when they do so. And to bake everyone a homemade cake on their birthday! They have been awarded ‘The Best Workplace in the UK’ by both The Guardian and The National Business Award along with a whole selection of other awards. So check out their IT opportunities!
Sector: Consumer Goods and Services
Website: www.innocentdrinks.com
Green Energy from Red Hot Technology
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