Youth ‘Tribes’
What tribe are you? Indie / Clubber / Chav?!
Express Yourself
Youth culture exists as its own social phenomenon and is constantly evolving with different sub-cultures coming in and out of vogue. Music and fashion are clear and defined expressions of these sub-cultures. Whether you’re into hip hop or Topshop, how do the youths of today see themselves within these ‘tribes’? Do you consider yourself to be a ‘skater’ or ‘indie kid’, ‘trendy’ or ‘urban’? Perhaps you think you’re above being ‘tagged’. Channel 4 decided to speak to the only people who know – the youths themselves.
Find your tribe
Channel 4 commissioned a website http://www.uktribes.com. The project received such critical acclaim Channel 4 decided to get quantitative and put some facts and figures behind the tribes. A viral profiling device, http://www.findyourtribe.co.uk, was designed to reach and engage with young people. This took the form of a highly visual questionnaire which could be found on relevant blogs, forums and websites. So whether you can be found skate boarding on the Southbank, ‘Blinging’ your way round town or just hanging out this website is dedicated to you.
Credit graphic: Dreamstime
Key facts
- There are 23 different tribes all with a distinct attributes.
- You can scan the brand maps to see which tribe is more likely to do what. Apparently ‘Townies’ are most likely to the read the Sun newspaper over all the other tribes.
- The PC world section provides information on youths interested in IT, for example those interested in the virtual world of Second Life.
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